In a world where a brand’s identity is more important than ever before in making first impressions, Rosenbauer has taken a significant step to make its brand even more tangible and immersive. The customer areas in Plant I and Plant II in Leonding, Austria, have been comprehensively modernized to offer guests, customers and employees alike an inspiring experience.

Why change was needed

Our reception areas were beginning to show their age. What was once functional now seemed cold and impersonal; an environment that failed to present the Rosenbauer brand in its full radiance. An internal survey among our stakeholders, including sales, product areas and the management board, confirmed that there was a need for action.

Our goal: To create meeting areas that convey our values and visions at first glance, in spite of limited space and budget.

The heart of the matter: The Brand Experience Tunnel.

After intensive collaboration between Global Marketing and Facility Management, we implemented the “Brand Experience Tunnel”. This newly designed experience space connects the reception area with the production halls, and invites our visitors to discover the world of Rosenbauer.

The tunnel is divided into four thematic areas:

  • Our promise: Who we are, what defines us, and how we perform in the decisive moment.
  • Our history: An interactive journey through the expertise and innovations that we have nurtured since 1866.
  • Our global network: A depiction of our international presence as the world market leader in firefighting technology.
  • Our future: Strategic topics that are paving the way for the decades ahead of Rosenbauer.

Look. Touch. Feel.

In addition to the tunnel, further thematic zones were defined in both Plant I and Plant II:

  • A mini exhibition presents our personal protective equipment, technical equipment, and also components and extinguishing systems, to be touched and experienced.
  • Visitors can take a piece of Rosenbauer home with them from the fan merchandise area.

A consistent corporate identity

Our brand design is reflected throughout all rooms: from the colors red (RAL 3000) and anthracite (RAL 7016), which characterize our products and sales rooms, to polygonal surfaces that highlight our innovative strength. This design line is implemented consistently worldwide, whether in Leonding, in our sales rooms across Europe, or at international trade fairs such as Interschutz.

What stays in your memory?

We want our visitors to go home with a clear feeling: Rosenbauer is not merely a company that produces firefighting technology. It is a brand that stands for the protection of people and lives with passion and responsibility; always ensuring perfect preparation for the decisive moment.